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Taking on art critic Raphaële Jeune’s term “artwork-artist-trademark”, Ludovic Chemarin© is a project founded by Damien Beguet and P. Nicolas Ledoux.
In 2011 they purchased upon contractual agreement the work and name of artist Ludovic Chemarin, following the latter’s decision in 2005 to end his artistic career.
The signing of Ludovic Chemarin© — a publication along the lines of a catalogue raisonné launched in April 2015 at the mfc-michèle didier gallery in Paris — is a crucial chapter in the development of the Ludovic Chemarin© project.
Ludovic Chemarin himself, together with Damien Beguet and P. Nicolas Ledoux (Ludovic Chemarin©), will be entirely filmed on one static shot at the table where the action takes place.
The otherwise common action of signing adopts here a performance status, where such action is to be understood as an artwork whose protagonist would not – or no longer - be the author but rather their representative.